Official
Website: https://www.vaishnogsoftwares.com/Index.aspx
I’m going to be blunt with you,
SEO is not that hard. In fact, compared to what I used to do, (designing and
developing websites for agencies) its pretty dang easy. The thing is, it takes
time, patience, and understanding – and you never see big results over night.
The hardest thing I find with SEO
is getting people to understand how simple it really is. This industry is
littered with VaishnoG Softwares seo services specialists and self claimed
experts confusing things and ripping people off. If the cowboy’s won’t tell you
what they are doing to your website and offer the smoke screen ‘It’s all very technical, just
leave it to us’ then use this list to fight back.
As for ‘SEO Secrets’, well… I
don’t think there any many of those around either. Maybe I’ve been left off the
secret Google email every SEO Expert gets once a week. Or maybe I’m just not
part of that special members club yet. Plus I don’t claim to be an expert –
maybe that’s why.
So, what should a SEO Specialist
really be doing?
1. You don’t need a huge website to start things off, 5pages is enough
to get going. But not just a single page.
2. Getting a new website into Google should take about 7-10days if done
correctly. Not 6 months.
3. You do not need to submit your website to
Google, chances are they already know about it. Use the “site:http://www”
search to check.
4. You do need to submit your website to Yahoo & Bing.
5. You should have a Google account and register the site with Google
Webmaster Tools
6. And Yahoo’s site explorer…
7. …And Bing’s Webmaster Center
8. Don’t lose sleep over the other search engines. Most scrape content
from the big 3, no one uses them, and they generally suck.
9. Create a Local Business Center account with Google.
10. Setup a 301 redirect to direct traffic going to the example.com to
the www.example.com (or the other way round)
11. You should generate a sitemap (in .xml format) of your website
12. Submit that sitemap to the search engines in the webmaster areas
13. The Meta Keyword tag is rubbish for search engines, Google ignores
it, as do Yahoo, and Bing will soon probably.
14. The Meta Description appears in the search results, and searchers
will read it – don’t miss this opportunity to start talking to people.
15. Make page titles unique for every page on your website, and they
must accurately describe the page content.
16. Yes, having a fast loading website is important for SEO, but even
more so for user experience. That said, a SB shouldn’t pump thousands into a
high grade blue chip level dedicated server.
17. But you can…Make sure your images are squeezed and compressed to
death so they load fast, but still look good.
18. Only JPEGs or PNGs please. Forget Gifs and BMPs. And god forbid the
evil TIFF, leave that on the 4gig DVD.
19. Compact the HTML, nice and neat. No junk code or stray tags in the
background that will give the search engine spiders a hard time.
Try and get your code as close to
validating as possible. Don’t get me started on anal validation (link)
20. Keep Javascript in the head of your website to a minimum.
21. Use shorthand CSS when building the site, and use as many standard
properties as you can.
22. Infact, remove any unused CSS, makes sense right?
23. And no inline CSS, its so 1999 man. Don’t use ‘@import’ either, and
make sure you put the stylesheets in the appropriate order in the head.
24. Use heading tags to show search engines the importance of your
content. As in H1-H6, although I tend not to go further than H3. Important stuff
in the H1. Main article content in the paragraph tag, not a heading tag.
25. Make sure your images have descriptive ALT tag text, that yellow
thing which appears when you hover. Consider using ‘image’ or ‘picture’ in the tag to increase the image search
results.
26. Make sure the width and height of images are specified in the code,
and the image must be resized to the correct dimensions before it goes on the
web.
27. Use keyword descriptive filenames for your content.
28. Avoid flash intros and splash pages. Like the plague.
29. Don’t require users to download a special plugin or some other
rubbish 3D effect java applet you think looks cool to view your website or contact
you. They won’t.
30. Make sure your navigation is accessible to users and search engines.
If I ate your mouse, could you still use your website with a keyboard? What if
I ate your keyboard?
31. The main navigation should not be huge image block using image maps
for links. Bad.
32. Your navigation should consist of the CSS property “ul” and “li”
tags and regular old plain text with a title attribute.
33. Consider also using breadcrumb navigation.
34. Internal links are important, and help users and search engines read
and navigate your website. Use keyword related links to strengthen pages for
that keyword, go deep with your links too. And make them absolute links.
35. Make sure you don’t have any broken links on the site that are
generating nasty user errors.
36. Server location will effect your rankings. Hosting in France but
have a target audience in Australia? Get a hosting provider in Australia.
37. http://www.yourdomain.com/page.php?id=cat/clothing=22ff&True Is
not a nice thing to show the search engines.
38. http://www.yourdomain.com/mens-clothing/trousers/black is though.
See the difference?
39. Don’t put white text on a white background. This spammy technique
lasted about 15minutes back in the late 60’s.
40. And don’t use this colour scheme either;
http://www.gatesnfences.com/ Forget SEO for a moment, its just plain wrong.
41. Internet browsers have no bearing on SEO rankings
42. Content is still king. So keep adding it to your site, it gets
easier once you see it generating traffic to your website – I promise.
43. And not just to your website either, blogs, articles, newsletters
etc.
44. Never steal content. Ever. Duplicate content is the fasted way to
get de-indexed by Google, and also hunted down and punched by the rightful
owner.
45. Don’t fill the site with adverts at the expense of good quality
content, that’s lazy, and are you really thinking about the user?
46. Make sure you target keywords to make your content writing pay off.
A good place to start is over at the free google keyword tool and wordtrackers
free version. Make sure you search for exact matches, not broad.
47. Don’t keyword stuff your content, write for humans.
48. Install a blog on your site under a sub directory on your website
(www.youromain/blog)
49. Don’t know how? Get a free one over at wordpress.com and link back
to your website.
50. WordPress has been praised as the best blog for SEO by Google’s Matt
Cutts, and has a wealth of useful
plugins available for free. Google’s blogger is cool too though.
51. Add content to the blog every week. An empty blog will do your
business more harm than good. Not up to writing content? Outsource it, or don’t
bother.
52. Write lots of short articles over one massive article, but make sure
they read well and are useful to the user. Aim for at least 4-5 core articles
before you launch the blog.
53. Have a ‘Most Popular’ or ‘The Best Of” category menu in the side bar
of your blog.
54. Keep your blogging software and plugins updated to the latest
versions to make sure everything is secure and in ship shape. That goes for your
hosting providing too – are they up to date?
55. Upload a robots.txt file to your server, and block private
directories (like the admin area of your blog) from being indexed by the search
engines
56. Use blog tags or similar on each of your blog posts, make sure these
display on the front end.
57. Enable comments and spur the discussion on by responding to your
readers.
58. Consider developing guest posts to feature on other blogs in your
industry.
59. And remember to comment on other blogs relating to your field.
60. Write ‘How to Guides’, Top 10 (or even Top 101 if you daring) lists
because people read and like linking (hint, hint) to them.
61. Format and spell check everything before you publish it. Remember
you are representing your company with everything you put online, so don’t
start submitting after 6pints down the local.
62. Now start making more content for article websites, in particular
EzineArticles.
63. Submit 10 articles immediately to Ezine to upgrade the account to
‘Expert’ author status to speed up submission turnaround times.
64. And don’t feel you have to be an expert to write articles, you
definitely do not. Don’t concern yourself too much on first grade quality, just
open up Word and start typing.
65. Spend most of your time thinking of a good headline title with
strong call to action. A good headline
title will make or break the article.
66. Use the resource box wisely at the end of each article, test and
experiment with different call to actions. Obviously, make sure you use links
in the resource box at all times.
67. Ensure you use different pen nick names (its an Ezine thing) to
handle different topics; did you know using a female name and bio picture converts
better when writing about beauty products?
68. Get Press Releases written about the daily ‘normal’ business stuff
that doesn’t fit in the blog/article site.
69. Submit these to a small number of PR sites.
70. Make sure you have an RSS feed setup on the blog to notify users and
search engines of your new content.
71. Remember to ping the RSS feed when you make a new post, using any of
the popular pinging services like pingomatic.
72. Social bookmark (Digg it!) your new content if you feel its relevant
to the people on the sites.
73. Make it easy for others to share your content on their social
networks, plenty of plugins are out there to help.
74. Links are the very mechanics of how the internet works, are vital
for SEO, and an important part to Google’s ranking algorithm.
75. Try and get links from high pagerank websites, which are setup to
‘Do-Follow’ so your site benefits from the authority of the site. Lots of high
pagerank sites linking to your site will increase the pagerank of your website.
76. Don’t let Pagerank dominate your mindset when gauging the SEO
performance of your website, it’s a moving target and the updates only happen
3-4 times a year.
77.
Keep links pointing to your site or blog relevant.
78. But don’t get tens of thousands of links over night, links need to
build up gradually over time. Unless you make Digg’s front page, then that’s
ok.
79. Tread very carefully when you venture into buying links, Google
doesn’t like it and has blacklisted many sites as a result.
80. Find the top blogs relating to your subject by searching for
“industry keyword blog” and put links to them on your blog.
81. Then ask them to return the favour. Be polite and honest about their
site, and don’t just copy and paste a generic message to hundreds of people.
82. Find the competition links – Identity them online, and run their
site though Yahoo Site Explorer or use the search query “site:http://www.” Into
Google. Now get your site listed on those sites that come up.
83. Whenever you sign up to anything online (a forum, newsletter, blog,
social media service) and get asked for a website or URL, use it. It’s a free
backlink.
84. Get listed on the BOTW web directory
85. DMOZ.org and the Yahoo (paid) directory as well for that matter,
expensive but worth it.
86. Don’t submit the site to hundreds of free directories, it’ll do you
more harm than good. If you website is seen in a ‘bad neighbourhood’ it could
be penalised, no questions asked.
87. Avoid the free Yell.com listing due to the amount of email spam,
junk post mail and phone calls to the business that happens as a result. Paying
for a directory listing is rarely worth the ROI.
88. Craft yourself as an expert in the field – its your industry, you
know it better than anyone else, so own it!
89. Answer questions online, help out at Yahoo Answers and join forums
to offer your knowledge. You know more than you think you do, so share it.
90. Develop a series of online videos to use on your site and send to
your customers. Keep them short (max 3minutes) and to the point. Practice makes
perfect…
91. Add your keyword tags and descriptions to the video uploads on sites
like YouTube.
92. Get your name registered on Twitter. Yeah I know, but these days
‘Tweets’ get indexed like normal website content I’m afraid. Starting using it
every day.
93. You also need a Facebook fan page.
94. As we move into Social media, make sure no one else grabs your
company name. Consider a bulk name reservation service like knowem to avoid
that problem.
95. Populate the profiles, connect with others and sync them to one
another as best you can, display the twitter feed in LinkedIn, and your blog
feed in Twitter for example.
96. Install Google Anayltics on your site, let it run for four weeks
before drawing any conclusions on the data, you need that benchmark before you
start testing.
97. Website ‘hits’ are a near useless metric to gauge SEO performance,
you need the unique visitor numbers, bounce rates, top landing pages and entry
keywords.
98. See what keywords people are using to get to your website, and then
search for these keywords yourself. If a high traffic keyword is generating
visits to your site, and you are on page 3 of Google, it makes sense to focus
on getting to page one for that keyword.
99. The amount of people clicking on your website has no bearing on SEO
rankings.
100. Spending £500 a day on Adwords and
looking to move up the organic listings? No chance. Adword spend does nothing
to organic results. Period.
101. Don’t spam.
Contact us: https://www.vaishnogsoftwares.com/Index.aspx
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