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One of the most important aspects
of Search Engine Optimization (SEO) is Link Building. But, what exactly is Link
Building? Simply put, Link Building is the process of obtaining links from
other websites that point back to your site & positions you as an authority
site. There are a lot of effective link building strategies to deploy. However,
before we delve into the nitty gritty of Link Building, we must explore other
linking strategies that also play an important role in SEO.
The Anchor Text: Your Key to Link Building Effectively To
understand linking, you must be familiar with the Anchor Text.
According to VaishnoG Softwares, a leading SEO
Software Company, the anchor text is simply defined as; visible characters and
words that hyperlink display when linking to another document or location on
the web. It’s easy to identify the anchor text because it’s usually blue and
underlined. The anchor text is important because it tells the search engines
the subject matter of the page the anchor text is linked to. For example, let’s
just say you were a personal trainer, and one of the keywords you wanted to
rank for was “weight loss”. You would hyperlink the phrase “weight loss”. This
makes it easy for the search engines to identify what your web page is about.
The three Important types of
Links in Search Engine Optimization, When it comes to SEO, there are three
types of links that can improve your rankings and position you as an authority
site. These are three types of links are:
-
Internal- These are links that link to other
pages within your website.
-
External- These are links that point to
website pages other than yours.
-
Inbound/Backlinks- Backlinks are the links
pointing back to your web pages.
Primary Benefits of Internal Linking
It’s common for many website owners
to worry about high quality backlinks to their site; however, internal linking is just as important as backlinking.
The internal linking structure will help the search engines as well as human
visitors navigate your website with ease.
The benefits of internal linking include, but
are not limited to:
Enhanced User Experience- Intra-site linking helps the user find the
information they are looking for when they need it. By linking your primary
keywords to your deep “money making” pages, it helps the user navigate your
site with ease and make his purchase decision quickly.
Helps Get More Backlinks- If your site is relevant, informative, and
easy to navigate, many people will naturally want to link to it.
Easy
Navigation – Linking your primary keywords to
deep pages make it easier for the user to find the information they are looking for within a
matter of seconds. This will help increase conversions because ease of use.
Benefits of External Linking
As far as external links, there’s
a lot of debate about whether a website should link out to other websites. Many
website owners fear that linking out to other sites will affect their PageRank.
Technically speaking, linking out can have a negative effect on the PageRank.
However, providing external links to other sites can provide many benefits too.
According to VaishnoG Softwares, some benefits include: Being positioned as an
authority Site- By providing easy to access information, it positions you as a
valuable and credible resource.
Sends trackable traffic- When you link out to other sites, they will
be able to track where their traffic is coming from. Who knows, they may return the favor and
provide you with a high quality link that sends more traffic to your website as
well.
Reciprocal Links- When you link to other sites, they will
give you the Gift of Reciprocity and link back to yours.
Backlinks: the Queen of SEO
If SEO Content is King, Backlinks are Queen.
Search engines like backlinks because it helps them determine the popularity of
a web page. The more quality links that
point back to your site, the more Google and the other search engines thinks
your site is important. It’s like a popularity system, the more popular you
are, and Google and the other Search Engines will reward you by making sure your
website appears on the 1st page of Google. When it comes to acquiring
backlinks, it’s an art and a science. It’s not about getting as many backlinks
as you can; it’s about getting high quality backlinks that position you as an
authority site.
Understanding How to Acquire a High Quality
Backlink
There are many ways to acquire a
backlink, but do they work? Yes, that’s if you are deploying the correct link
building strategies. It’s no secret that many people use link farms,
directories, and other forms of ineffective link building strategies that do
more harm than good. That’s why it’s important to make sure you’re implementing
the most effective link building techniques designed to get you search engine
rankings. Google and other search engines like to see related pages linking to
each other. For example, it would be wise for an Auto dealer to link to an Auto
Insurance Agent. But, it wouldn’t make sense for that same Auto Dealer to link
to a Pastry Store, they have nothing in common.
The key is to find relevant,
non-competing, but complementary websites that can provide you with a high
quality backlink. However, the tricky part of acquiring a backlink is to get
people to link back to your website with the keyword you are trying to rank
for. Let’s go back to our personal training example. This time you want to rank
for the term “burn fat”. The key is to
get the website owner to put the anchor text “burn fat” on his website rather
than listing your domain name or putting “click here”. Now that you understand the
process of how to acquire a backlink, let’s explore some highly effective link
building tactics that can help improve your search engine rankings.
Popular link building Strategies to Implement
Today
Email-
One of the easiest ways to acquire a quality backlink is to contact website
owners who complement your business. The
challenge with link request via email is, people get busy, and won’t provide
you with a link as fast as you would like.
SEO
Press Releases- Online
Press releases are great because they have more than one benefit. For starters,
not only do they get media attention, but they also allow you to get your
products& services in front of direct buyers. But, the real weight in SEO Press Releases is the ability to embed
your primary keywords in the press release. This strategy allows you to have a
high quality backlink pointing back to your site from a reputable site.
Article Marketing- Simply put, Article Marketing is the
process of writing articles to generate traffic back to your website and
position you as a thought leader. There are many article directories that will
allow you to write an article to be placed on their website. The key is to make
sure you anchor text your primary keyword in the article, and have a link
pointing back to the web pages you want to rank for.
Social
Media- One of the best and fastest
ways to obtain a high quality backlink is through social media. Social Media is
rapidly becoming an integral part of an SEO Link Building Strategy that should
not be ignored.
Blog Commenting- A great way to get links pointing back to
your website is by going to popular blogs in your industry, and post relevant
comments with keywords that link back to your website.
When it comes to link building,
there’s much more to linking than what meets the eye. By having a mixture of
internal, external, and inbound links, and deploying the most effective link
building strategies, you will increase your chances of being positioned as an
authority site. Follow these link building strategies and increase your website
rankings as well as your sales.
If you want to
boost your business and promote sales include a well designed business website
in your business plan, then contact us at vaishnogsoftwares@yahoo.in,
shweta.vaishnog@yahoo.com or Call us - 87250-18881 or visit our
Official website : https://www.vaishnogsoftwares.com/Index.aspx
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Article submitted by:
VaishnoG
Softwares is
working with you to bring new ideas to life in IT Market. Get in touch with
VaishnoG Softwares by contacting by email at shweta.vaishnog@yahoo.com or by
phone at +91 87250-18881.
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