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Article marketing is one of the
oldest strategies used by online marketers to acquire new visitors and increase
sales on their websites. The practice typically involves writers and publishers
as primary participants, with article marketing services working as
intermediaries that help match writers with interested publishers.
The fundamental purpose of
article marketing is to attract wider online audiences and increase the number
of sales opportunities for products or services offered on websites. The most
popular articles support an author’s or company’s reputation as an expert in a
specific field, and help cultivate a loyal audience. Increased site traffic
boosts where their web page ranks in search engine results, which means more
people will see the site and have the opportunity to buy what the author is
selling.
What is article marketing?
It is composing articles,
uploading them, and driving traffic to websites expecting to sell products,
services, or opportunities. There are two benefits that you can get from
article marketing. First, if you create articles with truly valuable content
and upload and promote the article, you have a great likelihood that readers
will follow the links that you include in that article, especially if you have
a strong “call to action” near the link. Second, the links that you place in
your articles can become incoming links to your site, increasing the value of
your site in the eyes of the search engines. The most powerful and elusive part
of SEO is creating a web of incoming links to your site, and article marketing is a
fundamental part of an effective link building strategy.
The
Basics of Article Marketing
With article
marketing there are basically three types of articles that can be
written to drive traffic online:
- Articles for blog or web site posts
- Articles as press releases
- And articles sent to article submission sites
When writing
articles for blog posts using an article marketing
strategy, you have far more leeway than in press releases and articles uploaded
to submission sites. On your blog or your site no one other than you is going
to approve or disapprove it- as happens with most article submission and press
release sites. And, you’re not going to be limited to the number of links and
anchor text that you place in the body of your article. Another plus- you can
be as self-serving as you choose, but be careful with the amount of
self-serving content anyway.
Articles for
press releases have to be approved in most cases before they’ll actually be
live online. They will also need to have a newsworthy tone. They certainly
cannot be self-serving. In other words, you can’t gush about you, your
opportunity, or your products and services. If you decide to “write a review”
of your products or services or opportunity, you’ll have to appear objective.
And some press release submission sites automatically convert any links
included in the press release to nofollow links, eliminating the benefit of the
incoming links to your site. A nofollow link is almost like no link at all.
People can still click on it and go where you send them but search engines
won’t consider them when they are ranking you.
When first
creating your account with an article submission site as part of your article marketing strategy you
need to be more cautious with your first dozen or so articles submitted. The
author bio box should only have one link. After you’ve had a number of articles
approved you may become more aggressive with your linking strategy. But at very
least you should earn the benefit of a strong link to your site that will be
followed and included in rankings by the search engine spiders.
Your Article Marketing Strategy Options
If you are article marketing to entice
readers and drive traffic directly to your site, submitting to high PR ranking
article submission sites is the way to go. As with everything on the Internet,
patience and consistency are the keys to success. If primary objective of your
article marketing is to create inbound links to your site you would be best
served by setting up free accounts at multiple blog hosting sites and
submitting your articles to multiple blogs, keeping in mind that you cannot
submit duplicate content. But since no
one is going to approve or disapprove your articles and you’re not limited by
the number of links contained in your articles, you can have more links that
come in to your chosen site. This is a powerful strategy when building link
wheels.
Benefits of article marketing – you can’t
Ignore
Article marketing has many
benefits - it is an enormously effective way to promote a business and its
services. Article marketing is suitable for businesses of any size, in any
sector and it is extremely cost-effective. To demonstrate the possibilities of
article marketing, we have collated a list of the benefits.
1.
Exposure,
Exposure, Exposure : Article marketing is an effective way to
spread the word about you and your business. It is also great for building
credibility and respect as an expert in your field.
2.
Impart
Valuable Knowledge : Providing people will valuable content
builds trust in you and your company. An article directory with high volumes of
traffic is a great platform to publish your valuable knowledge and reach
readers who may not be aware of your website or blog. If you provide really
great content you will leave a lasting impression and people will remember you when they require your
services.
3.
Increased
Site traffic: Article marketing increases traffic to your
site through backlinks from directories and other websites who have now
published your article. Every article you publish on websites other than your
own should include a resource box. The resource box provides vital information
such as your website URL and contact details. This information allows people to
find you when they like your article.
4. Promotes your services : By providing your expert advice through articles you can subtly promote your products and/or services. Always avoid the hard sale in article marketing and save any direct reference to your business for the resource box.
5. Gain new customers: Article marketing will gain you new customers. It will also serve as a reminder to previous customers of your existence. We all use Google for advice and answers, whether we want to know how to tie a knot or which eReader to buy. Through article marketing you can provide the answer and impress consumers with your tech knowledge or knot tying abilities. This will encourage them to click through to your website and buy from you.
6. Improved Search engine Ranking: Articles submitted to a directory with a good page rank and high visitor numbers is great for SEO as search engines look for quality links to your website when determining your ranking.
When publishing articles to other sites it is important to ensure you have equally great articles on your own site too. These will help to improve your search engine rankings, particularly if they are optimized. Read our blog post about article optimization for more information.
7. Long term results: Articles will remain on directories for many years while high-quality articles may remain in circulation on other websites for many months, or for as long as the topic is relevant. Article marketing provides you with an ongoing steady stream of traffic.
8. Directly Target Your Audience : With many forms of marketing, targeting your audience can be difficult. With article marketing you can use keywords and relevant content to target potential customers. When a web surfer enters a search query they will be using specific terminology (keywords), by using these keywords you gain a better chance of reaching your target audience.
VaishnoG Softwares is working with you to bring new ideas to life in IT Market. Get in touch with VaishnoG Softwares by contacting by email at shweta.vaishnog@yahoo.com or by phone at +91 87250-18881.
4. Promotes your services : By providing your expert advice through articles you can subtly promote your products and/or services. Always avoid the hard sale in article marketing and save any direct reference to your business for the resource box.
5. Gain new customers: Article marketing will gain you new customers. It will also serve as a reminder to previous customers of your existence. We all use Google for advice and answers, whether we want to know how to tie a knot or which eReader to buy. Through article marketing you can provide the answer and impress consumers with your tech knowledge or knot tying abilities. This will encourage them to click through to your website and buy from you.
6. Improved Search engine Ranking: Articles submitted to a directory with a good page rank and high visitor numbers is great for SEO as search engines look for quality links to your website when determining your ranking.
When publishing articles to other sites it is important to ensure you have equally great articles on your own site too. These will help to improve your search engine rankings, particularly if they are optimized. Read our blog post about article optimization for more information.
7. Long term results: Articles will remain on directories for many years while high-quality articles may remain in circulation on other websites for many months, or for as long as the topic is relevant. Article marketing provides you with an ongoing steady stream of traffic.
8. Directly Target Your Audience : With many forms of marketing, targeting your audience can be difficult. With article marketing you can use keywords and relevant content to target potential customers. When a web surfer enters a search query they will be using specific terminology (keywords), by using these keywords you gain a better chance of reaching your target audience.
If you need help with your website’s ranking,
whether it is website or blog or article
marketing- get in touch, We, Vaishnog
Softwares across the globe freshen up their website with the article marketing
and other seo technologies.
If
you want to boost your business and promote sales include a well designed
business website in your business plan, then contact us at vaishnogsoftwares@yahoo.in,
shweta.vaishnog@yahoo.com or Call us - 87250-18881 or visit our
Official website : https://www.vaishnogsoftwares.com/Index.aspx
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VaishnoG Softwares is working with you to bring new ideas to life in IT Market. Get in touch with VaishnoG Softwares by contacting by email at shweta.vaishnog@yahoo.com or by phone at +91 87250-18881.
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