BENEFITS OF ARTICLE MARKETING - YOU CAN'T IGNORE

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Article marketing is one of the oldest strategies used by online marketers to acquire new visitors and increase sales on their websites. The practice typically involves writers and publishers as primary participants, with article marketing services working as intermediaries that help match writers with interested publishers.

The fundamental purpose of article marketing is to attract wider online audiences and increase the number of sales opportunities for products or services offered on websites. The most popular articles support an author’s or company’s reputation as an expert in a specific field, and help cultivate a loyal audience. Increased site traffic boosts where their web page ranks in search engine results, which means more people will see the site and have the opportunity to buy what the author is selling.

What is article marketing?

It is composing articles, uploading them, and driving traffic to websites expecting to sell products, services, or opportunities. There are two benefits that you can get from article marketing. First, if you create articles with truly valuable content and upload and promote the article, you have a great likelihood that readers will follow the links that you include in that article, especially if you have a strong “call to action” near the link. Second, the links that you place in your articles can become incoming links to your site, increasing the value of your site in the eyes of the search engines. The most powerful and elusive part of SEO is creating a web of incoming links to your site, and article marketing is a fundamental part of an effective link building strategy.

The Basics of Article Marketing

With article marketing there are basically three types of articles that can be written to drive traffic online:

•      Articles for blog or web site posts
•     Articles as press releases
•     And articles sent to article submission sites

When writing articles for blog posts using an article marketing strategy, you have far more leeway than in press releases and articles uploaded to submission sites. On your blog or your site no one other than you is going to approve or disapprove it- as happens with most article submission and press release sites. And, you’re not going to be limited to the number of links and anchor text that you place in the body of your article. Another plus- you can be as self-serving as you choose, but be careful with the amount of self-serving content anyway.

Articles for press releases have to be approved in most cases before they’ll actually be live online. They will also need to have a newsworthy tone. They certainly cannot be self-serving. In other words, you can’t gush about you, your opportunity, or your products and services. If you decide to “write a review” of your products or services or opportunity, you’ll have to appear objective. And some press release submission sites automatically convert any links included in the press release to nofollow links, eliminating the benefit of the incoming links to your site. A nofollow link is almost like no link at all. People can still click on it and go where you send them but search engines won’t consider them when they are ranking you.

When first creating your account with an article submission site as part of your article marketing strategy you need to be more cautious with your first dozen or so articles submitted. The author bio box should only have one link. After you’ve had a number of articles approved you may become more aggressive with your linking strategy. But at very least you should earn the benefit of a strong link to your site that will be followed and included in rankings by the search engine spiders. 

Your Article Marketing Strategy Options

 

If you are article marketing to entice readers and drive traffic directly to your site, submitting to high PR ranking article submission sites is the way to go. As with everything on the Internet, patience and consistency are the keys to success. If primary objective of your article marketing is to create inbound links to your site you would be best served by setting up free accounts at multiple blog hosting sites and submitting your articles to multiple blogs, keeping in mind that you cannot submit duplicate content. But since no one is going to approve or disapprove your articles and you’re not limited by the number of links contained in your articles, you can have more links that come in to your chosen site. This is a powerful strategy when building link wheels.

Benefits of article marketing – you can’t Ignore

Article marketing has many benefits - it is an enormously effective way to promote a business and its services. Article marketing is suitable for businesses of any size, in any sector and it is extremely cost-effective. To demonstrate the possibilities of article marketing, we have collated a list of the benefits.

1.      Exposure, Exposure, Exposure : Article marketing is an effective way to spread the word about you and your business. It is also great for building credibility and respect as an expert in your field.

2.      Impart Valuable Knowledge : Providing people will valuable content builds trust in you and your company. An article directory with high volumes of traffic is a great platform to publish your valuable knowledge and reach readers who may not be aware of your website or blog. If you provide really great content you will leave a lasting impression and people will remember you when they require your services.

3.      Increased Site traffic: Article marketing increases traffic to your site through backlinks from directories and other websites who have now published your article. Every article you publish on websites other than your own should include a resource box. The resource box provides vital information such as your website URL and contact details. This information allows people to find you when they like your article. 

4.  Promotes your services : By providing your expert advice through articles you can subtly promote your products and/or services. Always avoid the hard sale in article marketing and save any direct reference to your business for the resource box. 

5.   Gain new customers: Article marketing will gain you new customers. It will also serve as a reminder to previous customers of your existence. We all use Google for advice and answers, whether we want to know how to tie a knot or which eReader to buy. Through article marketing you can provide the answer and impress consumers with your tech knowledge or knot tying abilities. This will encourage them to click through to your website and buy from you.

6. Improved Search engine Ranking: Articles submitted to a directory with a good page rank and high visitor numbers is great for SEO as search engines look for quality links to your website when determining your ranking.  

     When publishing articles to other sites it is important to ensure you have equally great articles on your own site too. These will help to improve your search engine rankings, particularly if they are optimized. Read our blog post about article optimization for more information.

7.  Long term results: Articles will remain on directories for many years while high-quality articles may remain in circulation on other websites for many months, or for as long as the topic is relevant. Article marketing provides you with an ongoing steady stream of traffic.

8.  Directly Target Your Audience : With many forms of marketing, targeting your audience can be difficult. With article marketing you can use keywords and relevant content to target potential customers. When a web surfer enters a search query they will be using specific terminology (keywords), by using these keywords you gain a better chance of reaching your target audience. 

         If you need help with your website’s ranking, whether it is website or blog or article

      marketing- get in touch, We, Vaishnog Softwares across the globe freshen up their      website with the article marketing and other seo technologies.

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